As the Paris 2024 Olympics and Paralympics unfold, the world is captivated not only by the athletic feats but also by the powerful stories that surround the Games. For brands, the Games present a golden opportunity to use storytelling to connect with audiences on...

Ingage is thrilled to be the content strategy and loyalty partner working with Asda to launch and build the new Asda Baby & Toddler Club.  Winner of the Mother & Baby Supermarket of the Year award for the seventh year, Asda is well known for its...

We are very excited to announce the key addition of Zapgo to Ingage’s client portfolio.   Zapgo is a new electric vehicle (EV) charging company leading the way in the transition to EVs. It is bringing rapid, reliable EV charging points to handpicked local...

Low and no-alcohol drinks are definitely on the rise. According to Mintel, six out of 10 adults are now limiting or avoiding alcohol. This isn’t a trend limited to Dry January; it’s becoming a lifestyle choice. So how are these brands not only breaking into the...

This year we’ve discussed the trends taking over the retail loyalty space. From the race to implement new technology to trying to stand out in a sea of popular brands, the competition is fierce. Now it’s time to crown our 2023 winners. We’re highlighting the brands...

If you’ve spent any time on Instagram or TikTok in the past couple of years you can’t have missed the impact influencer marketing has had on affordable fashion and beauty brands. Grinning Love Island winners selling us everything from teeth-whitening toothpaste to...

We’ve all asked Alexa to turn the volume up, asked Siri to add milk to the shopping list, or maybe, if you’re really close with your voice assistant, you’ve even asked Google to turn the lights off. But voice technology is moving beyond smart homes and into...

Brands are now using their own data to become media owners and generate valuable revenue. We’re all familiar with grocers selling ad space to brands – in-store, in their magazines and online. These offer the retailers an important source of revenue but also inform...

The Great British weather was working incredibly hard to distract us for most of the last 2 months, but if you jumped on a plane to literally any other destination in the world, you’d have been reminded that we were right in the middle of the summer season, a time...