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The new wave of parenting clubs: Why supporting parents is a smart brand move
For over 20 years, the founders of Ingage ran Tesco’s Baby Club – the UK’s original parenting loyalty scheme. Launched in 1998, it was a trailblazer: offering a powerful combination of personalised advice and offers for new parents, tailored to their child’s age. More recently, we’ve helped shape Asda’s Baby & Toddler Club, delivering loyalty…
Why loyalty matters even more when times are tough
Forrester’s predictions suggest brand loyalty is in for a rough ride this year, with a potential drop of 25%. With prices going up and budgets getting tighter, it’s no wonder people are shopping around a bit more. But interestingly, Forrester also points out that loyalty programmes aren’t fading into the background – they’re stepping into the spotlight….
Generation Fido: Why Pet Parents need loyalty clubs
With the soaring cost of living in the UK, many young people are skipping babies altogether and opting for something fluffier. Pets. But it’s not just about the money – pets offer love and companionship without the sleepless nights or endless nappies. They fit into busy lives, bring plenty of joy, and won’t throw tantrums…
Unwrapping the pros and cons of AI-generated content
In the past few years, artificial intelligence (AI) has made huge strides, opening up exciting possibilities for brands looking to improve their content marketing.
With AI evolving so quickly, brands can now create content like articles, video scripts, social posts, and ad copy, that’s not only polished but also highly relevant, all in a fraction of the time and cost. But does AI really work for every type of content?
Harnessing the power of storytelling: Olympic brands show us how it’s done
As the Paris 2024 Olympics and Paralympics unfold, the world is captivated not only by the athletic feats but also by the powerful stories that surround the Games. For brands, the Games present a golden opportunity to use storytelling to connect with audiences on a deeper, more emotional level. The Olympics has always provided a rich…
Introducing the new Asda Baby & Toddler Club
Ingage is thrilled to be the content strategy and loyalty partner working with Asda to launch and build the new Asda Baby & Toddler Club. Winner of the Mother & Baby Supermarket of the Year award for the seventh year, Asda is well known for its dedication to offering quality and value to parents. As part…
Be a Zapgo hero!
We are very excited to announce the key addition of Zapgo to Ingage’s client portfolio. Zapgo is a new electric vehicle (EV) charging company leading the way in the transition to EVs. It is bringing rapid, reliable EV charging points to handpicked local destinations across the UK Ingage has worked with Zapgo to develop the…
Crafting the sober narrative: the power of stories in no-booze marketing
Low and no-alcohol drinks are definitely on the rise. According to Mintel, six out of 10 adults are now limiting or avoiding alcohol. This isn’t a trend limited to Dry January; it’s becoming a lifestyle choice. So how are these brands not only breaking into the alcoholic drinks market but thriving? The answer: strong storytelling….
The 2023 Retail Loyalty Trend Awards: Who Impressed Us?
This year we’ve discussed the trends taking over the retail loyalty space. From the race to implement new technology to trying to stand out in a sea of popular brands, the competition is fierce. Now it’s time to crown our 2023 winners. We’re highlighting the brands and campaigns that stood out for all the right…