Author: Helen Ketchin

This week M&S finally restored click-and-collect services – almost five months after a devastating cyberattack brought online clothing and home orders, mobile app payments, and in-store contactless systems to a halt. It’s been reported that the incident could dent profits by up to £300 million this year. In the aftermath of such a crisis, the choice of cybersecurity partners…

Why retail brands must stop hiding their content — and start giving it a route to work. Retail brands are investing significant, energy and budget into content. From seasonal style edits and parenting advice to food inspiration and expert buying guides — the quality is improving; the strategy often is not. All too often, that…

Forrester’s predictions suggest brand loyalty is in for a rough ride this year, with a potential drop of 25%. With prices going up and budgets getting tighter, it’s no wonder people are shopping around a bit more. But interestingly, Forrester also points out that loyalty programmes aren’t fading into the background – they’re stepping into the spotlight….

In the past few years, artificial intelligence (AI) has made huge strides, opening up exciting possibilities for brands looking to improve their content marketing.

With AI evolving so quickly, brands can now create content­ like articles, video scripts, social posts, and ad copy, that’s not only polished but also highly relevant, all in a fraction of the time and cost. But does AI really work for every type of content?