Why loyalty matters even more when times are tough

Why loyalty matters even more when times are tough

Forrester’s predictions suggest brand loyalty is in for a rough ride this year, with a potential drop of 25%. With prices going up and budgets getting tighter, it’s no wonder people are shopping around a bit more. But interestingly, Forrester also points out that loyalty programmes aren’t fading into the background – they’re stepping into the spotlight….

Unwrapping the pros and cons of AI-generated content

Unwrapping the pros and cons of AI-generated content

In the past few years, artificial intelligence (AI) has made huge strides, opening up exciting possibilities for brands looking to improve their content marketing.

With AI evolving so quickly, brands can now create content­ like articles, video scripts, social posts, and ad copy, that’s not only polished but also highly relevant, all in a fraction of the time and cost. But does AI really work for every type of content?

Be a Zapgo hero!

Be a Zapgo hero!

We are very excited to announce the key addition of Zapgo to Ingage’s client portfolio.   Zapgo is a new electric vehicle (EV) charging company leading the way in the transition to EVs. It is bringing rapid, reliable EV charging points to handpicked local destinations across the UK Ingage has worked with Zapgo to develop the…