Luxury and the big influencer debate: how to successfully harness the power of content creators for a premium brand
If you’ve spent any time on Instagram or TikTok in the past couple of years you can’t have missed the impact influencer marketing has had on affordable fashion and beauty brands. Grinning Love Island winners selling us everything from teeth-whitening toothpaste to skirts that cost less than a sandwich have become the norm. Lower-cost brands…