When I was at school, my geography teacher made us stand up and do star jumps whenever it looked like we were starting to disengage. I found it a blessed relief – a welcome break from listening to her talk interminably about rock formations. But just because communicating a particular message is obligatory doesn’t mean…

Why your brand sounds like everyone else – and how automation is to blame. We’ve built an industry obsessed with filling the void. Always-on. Always-posting. Always-adapting to meet algorithmic demands and maximise engagement. Brands are under pressure to be everywhere, all the time – to show up in every feed, on every awareness day, commenting…

This week M&S finally restored click-and-collect services – almost five months after a devastating cyberattack brought online clothing and home orders, mobile app payments, and in-store contactless systems to a halt. It’s been reported that the incident could dent profits by up to £300 million this year. In the aftermath of such a crisis, the choice of cybersecurity partners…

Why retail brands must stop hiding their content — and start giving it a route to work. Retail brands are investing significant, energy and budget into content. From seasonal style edits and parenting advice to food inspiration and expert buying guides — the quality is improving; the strategy often is not. All too often, that…

For over 20 years, the founders of Ingage ran Tesco’s Baby Club – the UK’s original parenting loyalty scheme. Launched in 1998, it was a trailblazer: offering a powerful combination of personalised advice and offers for new parents, tailored to their child’s age. More recently, we’ve helped shape Asda’s Baby & Toddler Club, delivering loyalty…

Forrester’s predictions suggest brand loyalty is in for a rough ride this year, with a potential drop of 25%. With prices going up and budgets getting tighter, it’s no wonder people are shopping around a bit more. But interestingly, Forrester also points out that loyalty programmes aren’t fading into the background – they’re stepping into the spotlight….

With the soaring cost of living in the UK, many young people are skipping babies altogether and opting for something fluffier. Pets. But it’s not just about the money – pets offer love and companionship without the sleepless nights or endless nappies. They fit into busy lives, bring plenty of joy, and won’t throw tantrums…

In the past few years, artificial intelligence (AI) has made huge strides, opening up exciting possibilities for brands looking to improve their content marketing. With AI evolving so quickly, brands can now create content­ like articles, video scripts, social posts, and ad copy, that’s not only polished but also highly relevant, all in a fraction of the time and cost. But does AI really work for every type of content?