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Unwrapping the pros and cons of AI-generated content
In the past few years, artificial intelligence (AI) has made huge strides, opening up exciting possibilities for brands looking to improve their content marketing.
With AI evolving so quickly, brands can now create content like articles, video scripts, social posts, and ad copy, that’s not only polished but also highly relevant, all in a fraction of the time and cost. But does AI really work for every type of content?
Harnessing the power of storytelling: Olympic brands show us how it’s done
As the Paris 2024 Olympics and Paralympics unfold, the world is captivated not only by the athletic feats but also by the powerful stories that surround the Games. For brands, the Games present a golden opportunity to use storytelling to connect with audiences on a deeper, more emotional level. The Olympics has always provided a rich…
Introducing the new Asda Baby & Toddler Club
Ingage is thrilled to be the content strategy and loyalty partner working with Asda to launch and build the new Asda Baby & Toddler Club. Winner of the Mother & Baby Supermarket of the Year award for the seventh year, Asda is well known for its dedication to offering quality and value to parents. As part…
Be a Zapgo hero!
We are very excited to announce the key addition of Zapgo to Ingage’s client portfolio. Zapgo is a new electric vehicle (EV) charging company leading the way in the transition to EVs. It is bringing rapid, reliable EV charging points to handpicked local destinations across the UK Ingage has worked with Zapgo to develop the…
Crafting the sober narrative: the power of stories in no-booze marketing
Low and no-alcohol drinks are definitely on the rise. According to Mintel, six out of 10 adults are now limiting or avoiding alcohol. This isn’t a trend limited to Dry January; it’s becoming a lifestyle choice. So how are these brands not only breaking into the alcoholic drinks market but thriving? The answer: strong storytelling….
The 2023 Retail Loyalty Trend Awards: Who Impressed Us?
This year we’ve discussed the trends taking over the retail loyalty space. From the race to implement new technology to trying to stand out in a sea of popular brands, the competition is fierce. Now it’s time to crown our 2023 winners. We’re highlighting the brands and campaigns that stood out for all the right…
Luxury and the big influencer debate: how to successfully harness the power of content creators for a premium brand
If you’ve spent any time on Instagram or TikTok in the past couple of years you can’t have missed the impact influencer marketing has had on affordable fashion and beauty brands. Grinning Love Island winners selling us everything from teeth-whitening toothpaste to skirts that cost less than a sandwich have become the norm. Lower-cost brands…
How Voice Technology is Changing Content Marketing
We’ve all asked Alexa to turn the volume up, asked Siri to add milk to the shopping list, or maybe, if you’re really close with your voice assistant, you’ve even asked Google to turn the lights off. But voice technology is moving beyond smart homes and into marketing strategies, creating new ways for brands to communicate with…
Using advertising to drive loyalty from your customers
Brands are now using their own data to become media owners and generate valuable revenue. We’re all familiar with grocers selling ad space to brands – in-store, in their magazines and online. These offer the retailers an important source of revenue but also inform customers of new product launches and offers, and so can help…