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Helping customers navigate the cost-of-living crisis
Refreshing Asda’s CRM strategy: Shifting from purely sales-led messaging to more emotional and personalised communications. The challenge A thorough comms audit revealed a critical gap at the heart of Asda’s customer communications: An almost exclusively sales-driven approach with little emotional resonance. As the cost-of-living crisis intensified, customer needs and expectations shifted fundamentally. Asda’s customers weren’t…
Zapgo – Case study
Building an EV charging brand from the ground up: Identity, voice, channels and content for a start-up with serious ambitions. Zapgo entered the UK electric vehicle (EV) charging market with a clear and distinctive strategy: Place rapid, reliable chargers not at motorway service stations, but at the destinations drivers actually want to visit such as…
Silhouette – Case study
Helping a luxury eyewear icon find its next generation of fans through bold, sustainable social storytelling. Legendary Austrian brand Silhouette had built its reputation over decades as the world’s lightest luxury eyewear, beloved by discerning wearers and lauded for its precision craftsmanship. But its core audience was ageing, and younger, creative professionals, the brand’s ideal…
Titania – Case Study
Refining the design of complex information for stand-out in a competitive market. Brand enhancement INGAGE conducted a thorough audit of Titania’s existing brand assets, messaging and market positioning. Working closely with the Titania leadership team, we refined the brand framework to convey the company’s technical expertise and heritage. This included a refined visual language, cleaner…
Turning member communications into meaningful engagement: Lessons for trade bodies & associations
When I was at school, my geography teacher made us stand up and do star jumps whenever it looked like we were starting to disengage. I found it a blessed relief – a welcome break from listening to her talk interminably about rock formations. But just because communicating a particular message is obligatory doesn’t mean…
INGAGE captures the energy of Control4’s latest customer appreciation event
At the end of last year INGAGE was on the ground at Control4’s vibrant Customer Appreciation Event, held at the iconic Arding Rooms in Clapham, to produce a suite of premium content celebrating the brand’s community and innovation. Tasked with creating a high-impact film package, INGAGE deployed a top-tier journalist and videographer to capture the excitement…
The Curse of the Content Calendar
Why your brand sounds like everyone else – and how automation is to blame. We’ve built an industry obsessed with filling the void. Always-on. Always-posting. Always-adapting to meet algorithmic demands and maximise engagement. Brands are under pressure to be everywhere, all the time – to show up in every feed, on every awareness day, commenting…
Building Trust in Cybersecurity Brands: The Power of a Strong Brand and Content Strategy
This week M&S finally restored click-and-collect services – almost five months after a devastating cyberattack brought online clothing and home orders, mobile app payments, and in-store contactless systems to a halt. It’s been reported that the incident could dent profits by up to £300 million this year. In the aftermath of such a crisis, the choice of cybersecurity partners…
You built the content. Now build the journey.
Why retail brands must stop hiding their content — and start giving it a route to work. Retail brands are investing significant, energy and budget into content. From seasonal style edits and parenting advice to food inspiration and expert buying guides — the quality is improving; the strategy often is not. All too often, that…