In the past few years, artificial intelligence (AI) has made huge strides, opening up exciting possibilities for brands looking to improve their content marketing.
With AI evolving so quickly, brands can now create content like articles, video scripts, social posts, and ad copy, that’s not only polished but also highly relevant, all in a fraction of the time and cost. But does AI really work for every type of content?
As the Paris 2024 Olympics and Paralympics unfold, the world is captivated not only by the athletic feats but also by the powerful stories that surround the Games. For brands, the Games present a golden opportunity to use storytelling to connect with audiences on a deeper, more emotional level. The Olympics has always provided a rich…
Low and no-alcohol drinks are definitely on the rise. According to Mintel, six out of 10 adults are now limiting or avoiding alcohol. This isn’t a trend limited to Dry January; it’s becoming a lifestyle choice. So how are these brands not only breaking into the alcoholic drinks market but thriving? The answer: strong storytelling….
This year we’ve discussed the trends taking over the retail loyalty space. From the race to implement new technology to trying to stand out in a sea of popular brands, the competition is fierce. Now it’s time to crown our 2023 winners. We’re highlighting the brands and campaigns that stood out for all the right…
If you’ve spent any time on Instagram or TikTok in the past couple of years you can’t have missed the impact influencer marketing has had on affordable fashion and beauty brands. Grinning Love Island winners selling us everything from teeth-whitening toothpaste to skirts that cost less than a sandwich have become the norm. Lower-cost brands…
We’ve all asked Alexa to turn the volume up, asked Siri to add milk to the shopping list, or maybe, if you’re really close with your voice assistant, you’ve even asked Google to turn the lights off. But voice technology is moving beyond smart homes and into marketing strategies, creating new ways for brands to communicate with…
Brands are now using their own data to become media owners and generate valuable revenue. We’re all familiar with grocers selling ad space to brands – in-store, in their magazines and online. These offer the retailers an important source of revenue but also inform customers of new product launches and offers, and so can help…
The Great British weather was working incredibly hard to distract us for most of the last 2 months, but if you jumped on a plane to literally any other destination in the world, you’d have been reminded that we were right in the middle of the summer season, a time when travel plans often take…
Ready to embark on a long-desired adventure to Australia, I faced a dilemma; I didn’t want to abandon my internship at INGAGE. So, I devised a plan to take my internship with me. And the guys at INGAGE said yes. Equipped with my laptop and a ridiculously oversized rucksack, I set off across the world….
Take a quick look at how many loyalty apps you have on your phone. Five? Seven? Ten? They’re no doubt eating into your storage space and buzzing away with discounts and vouchers you need to redeem now. It’s no secret that loyalty schemes are everywhere. In fact, according to Accenture, 90% of companies now have…