Building Trust in Cybersecurity Brands: The Power of a Strong Brand and Content Strategy
This week M&S finally restored click-and-collect services – almost five months after a devastating cyberattack brought online clothing and home orders, mobile app payments, and in-store contactless systems to a halt. It’s been reported that the incident could dent profits by up to £300 million this year. In the aftermath of such a crisis, the choice of cybersecurity partners…