HOW
Here’s how it works
We believe you don’t always need a lot of people, you just need the right people.
By working closely with your existing talent and embedding ourselves in your structure, we can create an agile content solution that puts you in control.
As your content and loyalty PARTNER, we will operate remotely or on your premises.
Our crack team of content and loyalty specialists will roll up their sleeves and work with your existing staff. The briefing process can work like this:
BRIEF 1
BUSINESS OBJECTIVES, BRAND & COMPETITORS
BRIEF 2
MEET THE TEAM
RECOMMENDATION & KICK-OFF
YOUR CORE TEAM
Your INGAGE package often starts with three key personnel:
- STRATEGY LEAD: Data expert with access to specialist personnel
- CREATIVE LEAD: Creative with deep little black book of creative talent
- ACCOUNT LEAD: Delivery expert who will work closely in partnership with the client team and INGAGE’s expert personnel & resources (offsite)
We believe that this (or similar) combination of talent can solve any content challenge – whether for highly sophisticated brands or start-ups. Throughout the process our team will act as brokers of expertise to ensure that you have the talent you need at your fingertips at all times.
And because of our attractively flexible model, you get entrepreneurial, disruptive thinkers – not agency lifers.
OUR PROCESS
1.
Our trio of experts diagnose your content and loyalty challenges with pinpoint accuracy.
2.
Once the work is up and running, depending on your in-house capabilities, we can also introduce and recruit further talent using our extensive contacts list and preferred partners.
3.
We aim to make you independent, always. You’ll receive a bespoke plan that aims to turn you and your team into content creators and loyalty experts.
NEED FURTHER SUPPORT? WE CAN PROVIDE ACCESS TO ADDITIONAL TALENT VIA OUR UNIQUE MODEL.
After the initial phases of work, clients can use a subscription or retainer model to access our talent: X hours, X cost per month. This can be scaled up or down as required.
INGAGE can also act as recruiters to help clients build-out content teams/access talent.
Following your content and loyalty transformation, we may leave you with:
The INGAGE Playbook – expertly crafted tools tailored to your specific needs and sector, which may include:
Content strategy, pillars and proposition;
Customer journey and channel plan;
Content Calendar (6 months);
Tone of voice;
Planning, measurement and reporting frameworks;
Implementation plan;
Documented ways of working, in-depth training and on-boarding plans;
How we partner with you
Having in-housed our experts with you for a few months, we offer a flexible level of on-going support via subscription or retainer at a level that suits you and your budget.