Author: Adrian Farr

Brands are now using their own data to become media owners and generate valuable revenue. We’re all familiar with grocers selling ad space to brands – in-store, in their magazines and online. These offer the retailers an important source of revenue but also inform customers of new product launches and offers, and so can help…

The Great British weather was working incredibly hard to distract us for most of the last 2 months, but if you jumped on a plane to literally any other destination in the world, you’d have been reminded that we were right in the middle of the summer season, a time when travel plans often take…