Refreshing Asda’s CRM strategy: Shifting from purely sales-led messaging to more emotional and personalised communications. The challenge A thorough comms audit revealed a critical gap at the heart of Asda’s customer communications: An almost exclusively sales-driven approach with little emotional resonance. As the cost-of-living crisis intensified, customer needs and expectations shifted fundamentally. Asda’s customers weren’t…
Refining the design of complex information for stand-out in a competitive market. Brand enhancement INGAGE conducted a thorough audit of Titania’s existing brand assets, messaging and market positioning. Working closely with the Titania leadership team, we refined the brand framework to convey the company’s technical expertise and heritage. This included a refined visual language, cleaner…
Brands are now using their own data to become media owners and generate valuable revenue. We’re all familiar with grocers selling ad space to brands – in-store, in their magazines and online. These offer the retailers an important source of revenue but also inform customers of new product launches and offers, and so can help…
The Great British weather was working incredibly hard to distract us for most of the last 2 months, but if you jumped on a plane to literally any other destination in the world, you’d have been reminded that we were right in the middle of the summer season, a time when travel plans often take…