Building an EV charging brand from the ground up: Identity, voice, channels and content for a start-up with serious ambitions. Zapgo entered the UK electric vehicle (EV) charging market with a clear and distinctive strategy: Place rapid, reliable chargers not at motorway service stations, but at the destinations drivers actually want to visit such as…
Helping a luxury eyewear icon find its next generation of fans through bold, sustainable social storytelling. Legendary Austrian brand Silhouette had built its reputation over decades as the world’s lightest luxury eyewear, beloved by discerning wearers and lauded for its precision craftsmanship. But its core audience was ageing, and younger, creative professionals, the brand’s ideal…
Refining the design of complex information for stand-out in a competitive market. Brand enhancement INGAGE conducted a thorough audit of Titania’s existing brand assets, messaging and market positioning. Working closely with the Titania leadership team, we refined the brand framework to convey the company’s technical expertise and heritage. This included a refined visual language, cleaner…